XLSTAT Marketing is the only quantitative marketing software that combines the functionalities of Microsoft Excel with the power of the most advanced marketing statistics tools on the market.
We’ve created software that will boost your creativity. Stay in Excel and play with your data until you can transform it into new ideas. Analyze surveys with popular correspondence analysis or use more advanced techniques such as market basket analysis, conjoint analysis, churn analysis, or partial least square path modeling. Explore the complex relationships that may exist between latent variables such as intelligence, well-being, and academic achievement with structural equation modeling using partial least squares. Techniques for analyzing multiblock data are also available.
XLSTAT Marketing includes all the features of Basic+, including descriptive statistics, in addition to methods specific to quantitative marketing, such as MaxDiff, conjoint, CBC, TURF, partial least square structural equation modeling, and many more.